The Life Elevated film series features personal stories from creatives about the importance of enjoying the journey and making an emotional impact. The influencer marketing program forges subtle but substantial connections between Défoncé’s brand values and leading voices from across the spectrum of visual arts and creative culture. The video, photography and testimonial content was rolled out over an 11-week period and reached an estimated 120k+ new customers, delivering on Défoncé’ s desire to expand overall brand awareness, social media presence and product distribution across Southern California.