Good Lfe (formerly Better Biome) is lifestyle brand that aims to improve the understanding and care of our microbiome, specifically through low fermentation diets and the issue of SIBO (small intestinal bacterial overgrowth). As Good Lfe founders know for those with poor microbiome health, this can be a gut wrenching issue, so they wanted to take an upbeat and optimistic approach to the topic, and to focus not just on GI issues, but overall health and wellness.

They brought us in to for beginning to end brand and marketing development, starting with defining the market category and positioning, and bringing it to life through brand identity, product development, content, and marketing.

We approached the subject of low fermentation diet from both an education and entertainment angle, developing, pitching and eventually publishing a cookbook and reference book with Good Lfe founders and leading expert in the field, Dr. Mark Pimentel and Dr. Ali Rezaie of Cedars Sinai Los Angeles.

Alongside the cookbook we did a video series featuring top chefs, developed their social content and website.